The King of Twitter

Re/code wrote a profile of John Shihidi, a start-up founder, friend to celebrities, and — they proclaim — the King of Twitter:

Teenagers beg him for retweets, and he appears in Vine videos where friends Justin Bieber and boxer Floyd Mayweather spar in the ring. Everything that Shahidi tweets — and we mean practically everything — is retweeted and favorited thousands of times. If Shahidi mentions you in a tweet, you’ll spend the next two weeks slogging through dozens of notifications every time you open the app.

I’ll admit, I’d never heard of him until I read the article, but it does seem like he’s well ahead of the curve in mastering, and capitalising on, engagement of social media savvy teenagers.

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